Practice philosophy
In the middle of North America, there is a quiet but radical ecosystem: the tallgrass prairie. Expansive horizons that are brimming with biodiversity, sustained by a network of life underground.
The roots of a single prairie plant can reach fifteen feet deep, enduring through wind, storm, and fire, returning year after year.
The name carries that knowledge, and a way of seeing. Perennial: what endures. Views: the open horizon, but also a perspective.
A conviction about how identity should be built and how artifacts should be made.
Design with depth and direction.
Capabilities
Art direction
Digital experiences
Editorial design
Experience and events
Logo design
Photography
Print design
Publication design
Stationery design
Social media design
Website design
Visual identity systems
About
Lee Quaife is a designer, artist, and gardener based in Kansas.
After twelve years building brands inside a design firm, she founded Perennial Views to continue and refine her craft, building on the recognition that her various creative pursuits have always been expressions of the same sensibility.
The studio is her invitation to others to ask the same question. Who are we, and how do we want to show up in the world?
Photo by Kaley Kocinski
Ways to work together
Services
Deliverables
Foundation
Build
For emerging brands developing their visual expression. An identity is crafted through an understanding of values, beliefs, place, and the relationships that shape them.
A complete identity suite tailored to your needs—logo, color, typography, visual identity guidelines, and applications à la carte.
Renewal
Align
For established brands at a turning point. A new name, a celebratory milestone, a website that no longer reflects who you've become. Careful and considered identity work: gathering what is already true and believing in where it could go.
A refreshed identity suite tailored to your needs—may include updated logo, color, typography, visual identity guidelines, and applications à la carte.
Stewardship
Sustain
For in-house communication and creative teams who need design support. Senior-level care and craft, available month to month.
Print and digital communication materials, including reports, briefs, fact sheets, newsletters, social posts, and more.
Collaboration
Extend
Publication, stationery, event collateral, digital experiences
For defined projects in print or digital
Book your project